We maintain close contact not only with reporters and editors for publications in general, business and trade media but also with individual journalists. We are especially attuned to new media, working frequently with editors of portals, vortals, bloggers and other online influencers.

• Message translation and development
• Media strategy - customized targeting and placement to determine what, when and to whom send
• Media database development and management
• Media materials preparation and development, including written materials and electronic presentations
• Editorial board outreach to ensure the message is delivered
• Monitoring of blogs, Web sites, online news sources and social networks, as well as traditional media, for opportunities and coverage
• Writing of byline articles and opinion pieces
• Product tests and reviews
• Media monitoring to evaluate progress and change course, as appropriate
• Reporting of activities progress